Sixth sense for snow and ice

Sixth sense for snow and ice

Blanketed with snow and ice, Lapland lies at the heart of endless forests interrupted by lakes. In this landscape, winter is the prevailing season. Living and working here requires coming to terms with the extreme conditions.

Visionary hypercar

Visionary hypercar

Audi unveiled its stunning electric-powered PB18 e-tron concept car at the Pebble Beach Automotive Week in Monterey, California. Its name refers both to the venue where it made its debut and to the technological DNA it shares with Audi’s three-times Le Mans-winning R18 e-tron. Here, Gael Buzyn, Senior Design Director of the Audi Design Loft in Malibu, where the car was created, explains why the PB18 e-tron puts the driver in the centre of the car and at the epicentre of the action.

About Audi A8

About Audi A8 >>

The record breaker

The record breaker

The sporting career of Patrick Lange actually began on a mountain bike. After an injury, however, he switched to the triathlon. Today, he is grateful that fate imposed this decision on him. In this interview, the current Ironman Hawaii talks about title defenses, breaking records, mental strength, and dealing with sporting setbacks.

Never Stop Questioning

Never Stop Questioning

How is mobility defined? In which dimensions does it occur? And can it actually be measured? Participants of the second MQ! Innovation Summit by Audi in Ingolstadt grappled with these and other questions.

The new beat

The new beat

A city reinvents itself. As it rises from its ruins, the power of local initiatives is exerting a magnetic pull on the creative class in the U.S. Detroit was always tougher, more challenging and wilder than other places. We take a trip to a city full of hope. And to the roots of techno.

Electrifying future

Electrifying future

Always a bit more advanced: No other city in the world has faster Internet or is as connected as South Korea’s capital.