Visionary hypercar

Audi unveiled its stunning electric-powered PB18 e-tron concept car at the Pebble Beach Automotive Week in Monterey, California. Its name refers both to the venue where it made its debut and to the technological DNA it shares with Audi’s three-times Le Mans-winning R18 e-tron. Here, Gael Buzyn, Senior Design Director of the Audi Design Loft in Malibu, where the car was created, explains why the PB18 e-tron puts the driver in the centre of the car and at the epicentre of the action.

The next level of electrifying Driving

The Audi PB18 e-tron is the vision of a radical super sports car for an authentic driving experience. The concept car illustrates just how exhilarating the future of electric driving can be.

Individuality, right down the line

With the modular Lines system, customizing your new Audi A1 Sportback has never been so easy. Express yourself!

Sound Upgrade

The interior of the new Audi A1 Sportback* is sporty, designed with passion, highly customizable. And now the Audi compact class is also available with 3D sound. The result is a new listening experience tailored to each individual driver.

Athletic DNA

The Audi A1 Sportback is a classy automotive companion to an urban lifestyle. At first sight, many Audi aficionados will also be instantly reminded of a certain rally icon.

Cutting-edge connectivity

Exchanging information via the cloud: Some of the latest Audi models, including the new Audi Q8, are proof positive of how today’s cars are already harnessing swarm intelligence to smooth the way to tomorrow’s mobility. Car-to-x services is one of the technologies that make it possible.

Perfectly poised performance

The new Audi Q8 fuses the elegance of a four-door coupé and the practical versatility of a full-size SUV into a single car.