The next level of mobility solutions
Audi on demand is a premium mobility offering with flexible options and all-inclusive service.
Owen Young (copy) & Robert Fischer (photo), graupause (video)
Hong Kong is not only one of the world’s most innovative but also among its most densely populated cities. More than seven million people live in an area of just 1,100 square kilometers. Fewer than one in a hundred residents has a vehicle registered in their name. Nowhere else do people embrace new trends as eagerly—such as new ways of using cars, including the four rings’ premium mobility service Audi on demand.
Available outside Hong Kong in Beijing, Singapore, San Francisco, Manchester and Munich, Audi on demand allows customers to pick and choose from exclusively equipped top models that run the gamut from compact cars, through SUVs, to high-performance sports models. Users select their preferred car via smartphone and book it for a flexible period ranging from one hour to a month. It’s mobility at its most flexible and convenient. What do customers like most about the service?
Audi on demand customers in Hong Kong have their pick of the crème de la crème of the four rings’ models. And the selection of models is regularly updated. At present, for instance, the selection includes the Audi A3 Sportback e-tron, Audi S3, Audi Q7, Audi S5 Cabriolet, Audi RS 6 Avant and Audi R8 Spyder V10.
Suen studied architecture in California before opening his own practice in Hong Kong. “Hong Kong is like New York—a multifaceted metropolis with a taste for exclusivity,” he says. “And Audi on demand is just as exclusive. Gorgeous cars are ready and waiting for me. Registering is simple, as is invoicing—none of it a drain on your time. That instantly struck a chord with me. What’s more, Audi on demand brings variety into everyday life. I can travel between building sites, clients and construction companies in a different model every time.”
The passionate car driver loves Cantonese pop music. His only problem is that permanent parking is scarce and expensive in Hong Kong. What’s more, buying a car isn’t worth it for Lai who can easily commute to his job in the city using public transport. “But then I heard about Audi on demand and now I can pursue my two passions at the same time. At weekends, I book a high-performance car, choose the Cantonese pop soundtrack to go with it and enjoy a couple of hours conquering Hong Kong’s steepest streets.”
Own the experience. Not the car.
Audi A3 Sportback e-tron fuel consumption combined: gasoline: 1.8–1.6 l/100 km; electric: 12.0–11.4 kWh/100 km. CO₂ emissions combined (in g/km): 40–36. Audi S5 Cabriolet fuel consumption combined (in l/100 km): 8.0–7.9. CO₂ emissions (in g/km): 181–179. Audi RS 6 Avant fuel consumption combined (in l/100 km): 9.6. CO₂ emissions combined (in g/km): 223. Audi R8 Spyder V10 fuel consumption combined (in l/100 km): 13.6–12.8. CO₂ emissions combined (in g/km): 309–290. Where stated in ranges, fuel consumption, CO₂ emissions and efficiency classes depend on tires/wheels used.
Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the guide “Information on the fuel consumption, CO2 emissions and electricity consumption of new cars”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Strasse 1, 73760 Ostfildern-Scharnhausen, Germany (www.dat.de).